ABOUT JADE

My name is Jade Atkinson. I help women and moms build and sustain healthy and strong bodies by teaching and guiding them to consistently take control of their positive, and negative, habits.

My name is Jade Atkinson. I help women and moms build and sustain healthy and strong bodies by teaching and guiding them to consistently take control of their positive, and negative, habits. My coaching and training philosophy is centred around the notion that physical, mental, and emotional strength can only coexist when our positive mindsets are aligned with our constructive and consistent habits. My philosophy is also one that encompasses celebrating your successes and triumphs and working through your challenges together. It is only then, that women like you and me can continue to lift each other up in this life’s journey.

A little about me… I am an IFBB Pro, published fitness model, personal trainer, lifestyle coach, and mom. I graduated with an honours degree in Women’s Studies and Criminology, where I eventually worked in the youth justice system rehabilitating clients back into society. My passion for sports and helping others with their personal goals started at a very young age. I grew up playing and, eventually, coaching competitive figure skating and baseball. In 2012, I trained for my first fitness show where I not only won my class but also took home overall winner. Fast-forward to 2016, where I turned pro and started competing at the IFBB pro level in the bikini class. I continued competing at the pro level until I became a mom in 2019.

My name is Jade Atkinson. I help women and moms build and sustain healthy and strong bodies by teaching and guiding them to consistently take control of their positive, and negative, habits. My coaching and training philosophy is centred around the notion that physical, mental, and emotional strength can only coexist when our positive mindsets are aligned with our constructive and consistent habits. My philosophy is also one that encompasses celebrating your successes and triumphs and working through your challenges together. It is only then, that women like you and me can continue to lift each other up in this life’s journey.

A little about me… I am an IFBB Pro, published fitness model, personal trainer, lifestyle coach, and mom. I graduated with an honours degree in Women’s Studies and Criminology, where I eventually worked in the youth justice system rehabilitating clients back into society. My passion for sports and helping others with their personal goals started at a very young age. I grew up playing and, eventually, coaching competitive figure skating and baseball. In 2012, I trained for my first fitness show where I not only won my class but also took home overall winner. Fast-forward to 2016, where I turned pro and started competing at the IFBB pro level in the bikini class. I continued competing at the pro level until I became a mom in 2019.

This is when my life changed forever. Despite all the uncertainties that surround new motherhood, there were a few things of which I was certain. I knew I wanted to live with balance. I knew I wanted sustainability. Most of all, I knew that I wanted to be a great role model for my daughter. Knowing that children are great imitators, I wanted to give my daughter something valuable to emulate by being an exemplar in her life and by modelling the kinds of habits and behaviours that I would want her to adopt knowing that they would be paramount to her own well-being. By making habit changes and following a realistic routine I created positive practices that changed my life and continue to allow me to sustain my results after having my daughter.

I can help you break through limiting beliefs, strengthen your mindset and I can facilitate your development of positive, consistent habits. Adopting these 3 key concepts will set you on a trajectory that will allow you to build, maintain, and reap the rewards and benefits of your results long term.